Frill is a candle brand that produces, sells and holds trial lessons at a shop and atelier in Matsumoto City, Nagano Prefecture. At the beginning of 2024, I received a request to design its logo mark and logotype for the change of name from the previous name to the current candle brand. The hand-drawn logo mark and logotype express the gentleness and warmth of a candle made from a hand-woven wick by domestic thread and beeswax from Nagano Prefecture. The brand name originates from the idea of ​​Kaori Sonohara, the owner, “we hope that people have a modest but mindful and satisfied time in their days without trying too hard and any affectation.” This is the logo mark that slowly melts away those thoughts and time from a candle.

Client: frill
Direction, Design: Go Uchida