くらすこと展のフライヤー

“わたし自身のものさしをみつける”をテーマに食、体、子育てなど、暮らしにまつわるワークショップの企画や本の出版、オンラインストア、カフェと雑貨の店など、多岐にわたり様々な活動を続ける「くらすこと」。日用品展から、教室、トークまで、複合的なプログラムを盛り込んだイベントが、2019年8月、長野県松本市の、栞日および栞日分室で開催される。同時開催のマーケット「街と土」の題字制作と合わせ、フライヤーをデザイン。プログラムの魅力を伝えるために、写真・テキストなど情報量が多くなるので、デザインは潔くシンプルに見やすく。単調にならないよう、ハンドライティングの文字を混ぜている。背景色は、“わたし”や“くらし”のフィールドとなる、土・森・空の色。


“kurasu koto”(“for living ”in English) has been continuing with the activities which are related to topics about food, health, childcare, and life by holding workshop events, publishing books, managing its Web site, and running sundry goods store and café. Through all of those activities, “find our own measure” has been the consistent theme. In 2019, on August, an event that has compound programs including an exhibition of daily necessities, classes, talk sessions was held at “sioribi” and “sioribi branch”.
What I designed was the market name,“machi to tsuchi” and its flier. This is also one of those of the events.Because in advertisement, much more photos and texts were supposed to be used to make vivid expressions of its program, designing part should have been simple.In handwriting, two types of written letters were combined aiming to make not too much monotonous flier. Background color were the colors of soil, forest and the sky those which are extremely necessary for our life.

Client: sioribi, kurasukoto
Direction, Design: Go Uchida
Printing: Graphic