山崎誠 2020年選挙広告

国会議員・山崎誠氏は、1期目の民主党時代、市井に戻り再生可能エネルギーの現場で働いた数年間、そして2017年に立憲民主党から当選し、2期目の議員活動に専念している今日まで、一貫して、原発に頼らない、持続可能なエネルギーと社会システムへのシフトを、エネルギー・教育・経済財政・産業政策・地方自治・農林漁業など、すべての分野から実現すべく、訴え続けている。1期目に続き、その議員活動に必要となる、ポスター・フライヤー・葉書・名刺などの広告一式のグラフィックデザインとともに、政策原稿の推敲・編集、タグライン・コピーのライティングを行った。日本の国会議員は、「政策の実現」と「政界内の力学」のあいだで揺さぶられ、一個人の思想信条に真正直に則った議員活動がしづらい。今回、仮に選挙が行われた場合でも通用するライティングとグラフィックデデザイン、すなわち、政策実現のための再選と嘘偽りない思想信条の訴えを両立する広告ブランディングを実施。政策原稿の推敲・編集をするなかで、浮き上がってきた山崎氏の精神を「人に、ささげる。」というタグラインに託し、デザインを進めた。シンボルカラーのエメラルドは「愛と献身」を象徴する色。



Until today, Makoto Yamazaki, a member of the diet, has been consistently calling for the change to sustainable energy and social system without being dependent on nuclear power plant in the fields of energy, education, economy, industrial policy, local autonomy, agriculture forestry and fishes throughout his life. The attitude toward his policy haven’t been changed through his first year of the Democratic Party of Japan, a few years working in the sustainable energy field out of the political world, and the second year of the Democratic Party of Japan in 2017. Polishing and editing his policy manuscript, writing tag line, and copywriting along with graphic designs such as posters, fliers, postcards, business cards are what I have taken parts for his public announcements. When it comes to Japanese members of the diet, they tend to struggle with a conflict between realization their policies and complex dynamism among politicians. In other words, it is not easy to build up their activities being true to what they believe in. This time, writing and graphic design were aimed to play an active part in an election. In short, I did branding to realize both reelection necessary to put his policy into practice and declaration of his brief. We have decided to adopt his faith “dedication to the people” as tag line, which we have figured it out together in the process of designing. A symbol color emerald used in my works represents “love” and “dedication”.

Client: Makoto Yamazaki
Direction, Design, Writing: Go Uchida
Editing: Daichi Matsunaga
Photograph: Shiho Furumaya
Web Developer: Testsuya Watanabe(Yamabatosha)