Wazawaza Co., Ltd. is based in Tomi City, Nagano Prefecture. In 2023, we received a request to create title lettering for 12 functional products (currently 5 items have been developed) for the complete renewal of original products that was launched in conjunction with the opening plan of Waza Mart, a convenience store + direct sales store. Considering the sense of unity of the product lineup and the ease of future development, we aimed for letters that were expressed only with their handwriting, texture, and presence, rather than excessively illustrated letters. Title supports both Japanese and English.

Client: wazawaza
Lettering: Go Uchida
Photograph: Hiroyuki Wakana (wazawaza)