わざわざの商品タイトル（2023）

長野県東御市に拠点を置く株式会社わざわざ。2023年、コンビニ＋直売所型店舗「わざマート」のオープン計画とともに立ち上がったオリジナル商品の全面リニューアルにて、依頼を受け、機能性商品12点のタイトルレタリングを制作（現在5点展開済）。商品ラインナップの統一感や将来的な展開のしやすさも考慮して、過度にイラスト化された文字ではなく、その筆跡・質感・気配だけで表現する文字を目指した。日英両言語対応。

Wazawaza Co., Ltd. is based in Tomi City, Nagano Prefecture. In 2023, we received a request to create title lettering for 12 functional products (currently 5 items have been developed) for the complete renewal of original products that was launched in conjunction with the opening plan of Waza Mart, a convenience store + direct sales store. Considering the sense of unity of the product lineup and the ease of future development, we aimed for letters that were expressed only with their handwriting, texture, and presence, rather than excessively illustrated letters. Title supports both Japanese and English.

Client: wazawaza
Lettering: Go Uchida
Photograph: Hiroyuki Wakana (wazawaza)